Being a Part of a Creative Community



I am fortunate to be a part of a creative community that meets regularly online via Zoom. It makes a difference in this pandemic to be in contact with like minded people. I also have been looking a lot at quotes of well known individuals. This includes Albert Einstein, who was the subject of a book  by a dear friend of mine who sadly passed last year. One of my favorite saying of Einstein is:

“Try not to become a man of success, but rather try to become a man of value.”

This resonates with me. We as a culture do get caught up with “success” that is based on monetary gain and can forget the bigger picture. What matters most is our relationship with ourselves in which we deem what matters to us. I believe we do have a choice and that what you think about can have an impact on what you encounter. I believe it is vital to focus on the positive.

Technology is Your Friend?


If you are like many people who use technology a lot, chances are that you get a phishing attempt every other day or so. There so many cunning and insidious ways that technology can be used against you, as well as it being a tool for inspiration.

The Good of Technology

We try to have our focus on the “good” or technology, because even after all these years of being attacked and bumping our head against walls, there is still a little bit of idealism present.

Take a Chance

We’ve talked about idealism before. It is something that is necessary to create and yet these days it is in short supply. Not that there aren’t a lot of people who still have it present within them, it’s the acting on it that is the problem. One can feel something positive but never externalize it. Hopefully we’ll all take chances with it because the world today needs it badly.

Zoom is the New Lens

Tool of Choice

Who would have thought Zoom would have taken off in the way it has, with fuel on the fire by the Lockdown of COVID-19. People need now, more than ever, to communicate with each other, and it seems that Zoom is the tool of choice.

Staying in Touch

I know people who use Zoom either to attend distance learning or teach it. I am the member of a club that uses it. My family and I use it regularly to stay in touch with relatives.

What do You Use?

Do you use Zoom? Or do you employ another communication means? We’d love to know.

Publishing and Self Publishing

Do You Have a Publishing Idea?

Publishing and self publishing are a line that is getting blurred. Now more than ever specific information is needed regarding how to get your book in front of your audience. The more specific your target demographic is, the better. Recently a new eBook entitled “Invent Mentalism,” was released to an audience consisting of mentalists and magicians. Do you have an idea that you would like seen be published?

Is Your Idea Helpful?

It is sometimes beneficial to pursue the area of “How Tos.” People like to learn how to do things because it opens up new doorways of opportunity for them. Do you have something to say to an audience that will be helpful for them? An example of this is an eBook that solves a problem for the reader. In this case, the author updated his book with a new section on alternative income streams for mentalists and magicians. This was done due to the fact that the Pandemic changed things for performers and they needed new ways to make money that did not rely on having a live audience.

What’s Your Motivation?

Getting started is sometimes not easy. That is why it is important to choose a topic that you are passionate about. Do you have a take on a subject that is unique and never been done before? All the better to see that it comes to light.

We’ve Talked About “Too Many Hats” at Great Length

Pick your hats. That’s right “hats” and not just “hat” as we will see.

Yes, the idea of “Too Many Hats” or “Lots of Hats” or even virtue of wearing a lot of caps continues to be a “thing” as described at Entertainment Entrepreneurship.

Documystery has a lot to say about hats too in their recent exploration of “things you wear on your head.”

The point is, in the future people will wear more hats BECAUSE THEY CAN!

It is going to continue to be an ever evolving move toward working in small niches, which means that more and more people will not have to rely on big tech or entertainment industries for backing and will instead develop their own audiences. Wearing instead multiple hats in a DIY world.

DigiComArts and DigiRefer are on Fire

Shout out

Just a quick shout out to DigiComArts and Digirefer that are on fire. Great going everyone, the digital evolution continues.

The New Way

The theme is the way in which media clients of today are more savvy than ever with their tools that means media providers need to think not so much about what the next media incarnation is (though this is important) but to see themselves more as facilitators who can be the glue the client needs to put it all together.

Manhattan Coronavirus

The Process

New York City is under siege so I am definitely involved in developing a process these days. Brand new sites like “Coronavirus After” and “Manhattan Coronavirus” are popping up all over the place and are in their own way helping others.

Blog Coalition
And yes, the Blog Coalition, now over 47 blogs, working together to make a difference.

Would You Like to Join the Coalition?
If yes, join the newsletter at USA How To, then when you get the return email, contact us.

A Duel Between Magicians?

Two Magicians Who are Not What they Appear to Be

First off, let’s get out of the way the fact that Manhattan Magician and Marketer Magician are not real people. They are a metaphor of sorts for the concept of art (Manhattan Magician) versus ego (Marketer Magician).

Hype of a Duel

But what has happened is that folks have begun to believe the hype. And the hype is that Manhattan Magician and Marketer Magician are not only actual human beings but they are also having a duel. A duel between magicians¬† who don’t actually exist? Crazy, right?

The Magic of Inspiration

Yes indeed, it has been several months since having checked in. A lot is going on, much of it happening in the “Magic World.” As the Blog Coalition builds, some of the sites have been ones run by magicians. As a result I have been getting more in touch with my magic side again. More to come on this topic.

The Easy Way to Write an eBook

A Motivator

We start with a question, “Why would you want to write an eBook in the first place?” The reason is because if you have written a good eBook on a certain subject, you will start to be seen as an expert on that topic. Or, your reasons could be as simple as that you wish to attract people to sign up for your newsletter in exchange for getting your eBook.

Focusing on Education

On IMDB I am listed as a writer, producer and editor which is true, but these past several years as many of you know, I’ve been putting my attention on education and marketing (as well as education on the topic of marketing). The reason for pursuing education and getting my two degrees is the influence of my good friend, the late Rodger Taylor, who was a librarian. Our work together at branches of the New York Public Library inspired me and got me more focused on being on the teaching track.


There are many who would like to be an educators and write a nonfiction eBook but have no idea where to start. One easy way is to first create a PowerPoint presentation and then convert it into a PDF. You can find more information about this and other formats (Amazon’s Kindle being one of them) at Art Gush.


Meanwhile, what should you write an eBook about. Clearly it is a good idea to write about something you know, but in some cases there are people who believe they don’t know anything. This is more likely untrue than true because just about everyone has some kind of expertise that they may never have thought of as an expertise.

Find Out What is Popular

Once you’ve decided on a topic, your next step is to find out if this topic is interesting to others. One way to do this is through searching Google Trends. You can enter your topic into Google Trends to see if it shows up as a trend. If it does not, try describing your topic in a different way. Chances are that eventually you will come up with a word or phrase that is very popular.


If you have uncovered a trend, write that into YouTube’s search area and look at the pulldown. Does your phrase show up in YouTube as a pulldown? If not, go back to the drawing board of Google Trends until you eventually find a description of your idea that works on both platforms.


Now you have a good name or phrase, but is there a website domain available for it? Search domain registrars for a domain that is as close as possible to your topic. Now as many of you know, Google rarely recognizes same name domains anymore. As of this writing Bing does though and sometimes Yahoo. We bring this up because the ultimate goal is to set up a site dedicated just to your current eBook idea.

Your Choice

Why consider a new domain and site? For one thing it sends a message to your current prospect that you are serious about what you are doing as well as are focused. Or, rather than a new domain, you could start to collect eBooks and courses on your main site. In truth Google seems to like this better, at least as of this writing, but the choice is up to you.