The Creation of an eBook

Testing Has Been Done

It is an exciting time indeed. Our new organization is putting out a new eBook. With the success of our prior magic eBook within the first 2 days being the leading publication in sales, we are now reaching out to an audience in the non conjuring world. The offering is for those who wish to make a difference in their business or their own self promotion. This is shown via marketing techniques we have used and tested ourselves, that have been proven to work.

eBook Delivery

Although the actual distribution process is still in the works, we are meanwhile working hard to ensure that our eBook be as successful as possible. The way we are helping to make this happen is through the development of a platform that will both do market research (in terms of the things that our future customers need) as well will deliver the written work to the user making the purchase.

Details to Come

We can’t get into the detail about this yet but will alert you of the online sales process once it has begun.

The Easy Way to Write an eBook

A Motivator

We start with a question, “Why would you want to write an eBook in the first place?” The reason is because if you have written a good eBook on a certain subject, you will start to be seen as an expert on that topic. Or, your reasons could be as simple as that you wish to attract people to sign up for your newsletter in exchange for getting your eBook.

Focusing on Education

On IMDB I am listed as a writer, producer and editor which is true, but these past several years as many of you know, I’ve been putting my attention on education and marketing (as well as education on the topic of marketing). The reason for pursuing education and getting my two degrees is the influence of my good friend, the late Rodger Taylor, who was a librarian. Our work together at branches of the New York Public Library inspired me and got me more focused on being on the teaching track.


There are many who would like to be an educators and write a nonfiction eBook but have no idea where to start. One easy way is to first create a PowerPoint presentation and then convert it into a PDF. You can find more information about this and other formats (Amazon’s Kindle being one of them) at Art Gush.


Meanwhile, what should you write an eBook about. Clearly it is a good idea to write about something you know, but in some cases there are people who believe they don’t know anything. This is more likely untrue than true because just about everyone has some kind of expertise that they may never have thought of as an expertise.

Find Out What is Popular

Once you’ve decided on a topic, your next step is to find out if this topic is interesting to others. One way to do this is through searching Google Trends. You can enter your topic into Google Trends to see if it shows up as a trend. If it does not, try describing your topic in a different way. Chances are that eventually you will come up with a word or phrase that is very popular.


If you have uncovered a trend, write that into YouTube’s search area and look at the pulldown. Does your phrase show up in YouTube as a pulldown? If not, go back to the drawing board of Google Trends until you eventually find a description of your idea that works on both platforms.


Now you have a good name or phrase, but is there a website domain available for it? Search domain registrars for a domain that is as close as possible to your topic. Now as many of you know, Google rarely recognizes same name domains anymore. As of this writing Bing does though and sometimes Yahoo. We bring this up because the ultimate goal is to set up a site dedicated just to your current eBook idea.

Your Choice

Why consider a new domain and site? For one thing it sends a message to your current prospect that you are serious about what you are doing as well as are focused. Or, rather than a new domain, you could start to collect eBooks and courses on your main site. In truth Google seems to like this better, at least as of this writing, but the choice is up to you.

We’re Finally Able to Talk About It!

An Exclusive Venture

At we are working with to develop a new promotional project that combines the best of classic marketing with some really cool new ideas, possibly not done anywhere else.

Just 5 Steps Away from Completion

So lately we’ve been very focused on that because we can’t wait for the campaign system to be completed so we can put it to work and test it. Though, standing in the way of its completion are 5 tasks that need to be accomplished. Art Gush has wisely advised us to wait until everything is ready.

The Big Apple and its Uniqueness

We know that VideoFilmWeb is a bit gun shy about taking on marketing projects again because they have closed down most aspects of the business, but they also know that they have a unique perspective, having operated in NYC for 12 years, and picking up the oddities of the Manhattan culture.

Announcing Our Strategy

And thus the undertaking continues, being blocked only by 5 very attainable things that psychological are getting in the way. So here’s what our strategy is going to be. We’re going to wait. Some strategy, huh? In truth it can in some circumstances be the best way to go. Art Gush is good at helping us put on the brakes.

I’m Ready for Some Shut-Eye!

Some of you may be wondering what this endeavor we are doing with VFW is all about. The simplest way to describe it is that it is a marketing system that has the potential to work on its own, literally growing your business as you sleep!

A Group Mind Can Sometimes Help

So now that you know, you can see why we’re excited about getting it completed and out there working. We had a group call with VideoFilmWeb and some of the other collaborators and technicians regarding the question of “What is it going to take to finish this?”

Keep Your Chin Up!

The most obvious answer is to do the 5 tasks, but when we introduced that question it was brushed off. And yet we at Y.E.S. continue to be optimistic!