A Brief “Behind the Scenes” of the Creation of a Strategy that Shows You a METHOD HOW to Make a Difference with “Cause Marketing” while You Grow Your Business

Helping the Homeless is a Worthy Cause

For those of you who have not heard the term “Cause Marketing,” it is pretty much what it sounds like.

Our interpretation when it comes to the word “Cause,” is that it is a word that represents a person having a primary goal to makes a difference in people’s lives. And the best possible situation is that the aim that the person who is pursuing helping others, is truly driven to assist people in need.

Essentially, our take is that a “Cause” is something pursued vigilantly that helps society in a positive way.

That’s our take on “Cause” in the term “Cause Marketing.”

Marketing is a variety of different promotional strategies such as social media and search engine ads. It is a mix of things to reach a specific audience and inspire them to buy.

A person who has the stage name “Professor Dreamer,” along with someone using the pen name “Professor Realist” are collaborating on putting together a strategy that is 10 steps long and is geared toward growing your business as you make a difference in America. More to come.

Just Having the “Method How” is Not Enough

In the End, What You Do with Your “Method How” Makes all the Difference

Most dreamers do not achieve their big dream, not because they do not know how to (they can always get their “Method How”), but because they are afraid of pushing through the fear necessary to make it happen.

To the Top and then Down?

There are a lot of scary steps getting to the top, and many people will hate you and want what you have. You become a visible target and at a certain point in your arc, once you reach the top you will then quickly start to descend, which is inevitable.

Would You Like to Dance?

And your only shot at going back up, even a little bit, is to, at your now older age, do a dance, an amazing dance, during which you hurriedly continue to build your wealth, maintain your visibility and most importantly, be relevant!

Only One Step Ahead

And the funny thing is that in order to get to that point of “Success” it does not matter if you are young or old. In fact, there is only one advantage younger people have over older people.

A Single Difference

This “edge” is that if a younger individual is somehow no longer afraid, and is motivated enough to boldly take the steps, then they will likely have a longer time to live their life as a “Dreamer Do.”

Will You Claim the Status?

And the funny thing is that if a young person does not figure out how to push through fear, they will eventually become old and then pass away without having ever been able to claim the status of “Dreamer Do.”

Will it Make You Happier?

As Long as You are on Your DOER PATH You Can Dream Until it’s YOUR Reality!

The Process of “Dreamer to Doer”

In our current society, still in the grips of COVID, facing inflation, gas prices, major challenges overseas and more, we have a lot on our plates to start with, let alone wanting to develop ourselves as a small business owner or artist.

Many of Use Pursuing the Goal of Being on Our Doer Path

What is a “Doer Path?”

“We think of a Doer as being someone who is taking action (DOING) following through on a plan that is well thought out and used to keep that individual on track (PATH) to achieve a goal.

We believe that if you create what you are meant to create, while simultaneously caring about people and making a difference, you will succeed in a variety of different ways including business and career success, and being a model of others to to get on their Doer Path.

The Classic but Still Relevant Easy, Fast, Effective, and Profitable 3 Step Plan:

And yet, despite all we face, the age-old action 3-step plan for results still works:

  1. Have something people need and want, that is not available anywhere else.
  2. Market this thing to your target audience, as in those who desire what you are selling.
  3. Sell the thing, then repeat with emphasis to retain existing and loyal customers.

USA Make a Difference and Thus Ensure Our Wonderful Democracy Continues

Something that is not in the 3-step plan is one of the most important things we can do as citizens of the United States of American. It is the powerful mantra which is “USA Make a Difference” which is a callout to Americans to take stock of their lives and “give back” in areas they have been able, through hard work, to succeed in, and have gratitude because of this.

A great way of giving back is helping others on the same path as you to get further along on their “Doer Path!”

A number of sites we have been thinking about include:


An ArtistiPreneur is a kind of businessperson who is also an artist including in areas such as the performing, visual and media arts. To succeed in a creative field, do you have to have good business sense?

Art Gush

Art Gush comes from a meaning of having Art Gush out from you. Have you ever been on a roll, coming up with great idea after great idea? When you feel this, it means you are experiencing “Art Gush”

Save NYC Together

The desire to Save NYC Together is definitely going on here in Manhattan, NY, and our new mayor thus far is at the very least, keeping people upbeat with his inspirational mini talks via internet media, directed toward New Yorkers and the world. At one point recently I heard him say:

“It is time to start enjoying our city again. We are New Yorkers. We are winners!”

– Eric Adams, the New Mayor of New York City

Do What You Love But Make Sure You Have Access to that Niche

Do What You Love or What Sells?

Doing what I love rather than what sells, definitely inspired me to head east, leaving behind the state where I was born. Back in 1988 I escaped from the clutches of Hollyweird and relocated across the country to the Big Apple. And I have not looked back since. From the very beginning I felt empowered by New York City, which I found to be a place that you could tangibly “do something.” It is a city of less talk and more action. The message and vibe I got from “The City” was “NYC Create,” meaning that NYC truly wants you to create, as well as to help friends create too.

Surround Yourself with Your Fave Crowd

If you are like me, you are constantly updating your knowledge about evolving subject matters that you are interested in. I make a point to always be learning. That’s why I got my B.A. at a SUNY and my M.A. at a CUNY while in my 50s. As of writing this I am still in my 50s and still holding education up high. And it is my commitment to gaining and sharing knowledge that lead to NYC Workshops.

Keep in Touch with Your Niche

One topic that I am always exploring further is “niches.” Niches are very specific groups that you can promote to. Some say go for an existing hungry market, while others recommend that you pursue your passion. Of course the obvious solution is to pursue your passion as well as know how to reach others who share your same interest.

Get to Know Others Who Share Your Interest

Why? Because you will be able to interact with like minded individuals, while simultaneously will have a niche that matches the kind of products or services you have to offer. The key is not to “sell” (because who likes to be aggressively sold to?) but instead, especially if you are an expert in your passion, you will gradually be revealing who you are and what you know, such that those interested will contact you.

Update for Those of You Who Know about My Friend Who Lost a New Business Just One Month in.

The good news is that my friend has decided to do the “Creative but Broke” 9 step strategy. I even told him about its name being “Creative but Broke” and he thought that was funny (thank goodness). But I do not have any real updates to give to you regarding what industry he is intending to use it with, or what his specific goal is. If he tells me more details and gives the thumbs up, I will let you know more later.

I Hope the Strategy Proves to be Useful to Him

The strategy I developed (and that is still a work-in-progress), has to do with finding, or rather creating, a state of being and circumstance that makes it easy to use your creativity to make money. I know, it sounds like one of those “get rich quick” things that do not have much in the way of substance. That said, I truly believe that with the right focus you can realize your dreams.

What do You Need Most to Make it? is it “Creativity or Hustle?”

What is most important to have going for you to succeed? Which would you choose? Creativity or hustle? Do you want to be successful, in a kind of money and fame way? Or are you searching for others who are at the opposite end of the spectrum? We are talking about groups of people who have very little in terms of material possessions, yet are some of the happiest humans on Planet Earth. Creativity or hustle? Let’s end with a look at lyrics from the song “U Don’t Know.”

I sell ice in the winter, I sell fire in Hell,
I am a hustler, baby, I’ll sell water to a well.



To all you emerging entrepreneurs out there, don’t forget about doing what you love but making sure that you have access to that niche.

Believe in Yourself Please

Believe in Yourself

Belief in ourselves and our dreams is vital. There are many different ways to achieve this, and it is likely that you have come across some of them thus far in your lifetime, not matter what age you are. Think back to the time that you were most brave about your ideas. Maybe you now think that your prior confidence was ill founded, that you did not really have the knowledge and experience then to realize you were on the wrong path. Or were you?

Remember the Confidence

If you are in your 40’s you probably have memories of you being young and dumb and not knowing any better, yet you accomplished much in comparison to how you feel about yourself now. Even if you are only 22 and younger, you likely too can have had times that you think back on now, when you had more confidence in yourself. How do you get this back?

One Way to Believe in Yourself More

One way to get it back is to realize you are “you,” no matter how old you were then in comparison. Sometimes it can seem that being younger then was the reason people would listen to you more because of your age then. This brings to mind a hobby I had as a kid, that I fully intended to act on as an adult. Well time changed and other opportunities opened up so I left that dream and started another. And ironically all these years later I am returning to the practice of that hobby and am finding myself through doing it to remember how I once felt, to believe in myself.

Technology is Your Friend?


If you are like many people who use technology a lot, chances are that you get a phishing attempt every other day or so. There so many cunning and insidious ways that technology can be used against you, as well as it being a tool for inspiration.

The Good of Technology

We try to have our focus on the “good” or technology, because even after all these years of being attacked and bumping our head against walls, there is still a little bit of idealism present.

Take a Chance

We’ve talked about idealism before. It is something that is necessary to create and yet these days it is in short supply. Not that there aren’t a lot of people who still have it present within them, it’s the acting on it that is the problem. One can feel something positive but never externalize it. Hopefully we’ll all take chances with it because the world today needs it badly.

Yianni Stamas Finally Updates His Blog


I am calling this blog post “Yianni Stamas Finally Updates His Blog” because I am in fact finally updating my blog. My only excuse is that thus far this has been a very busy year including getting my Master’s Degree in Arts Administration so that I can better serve my clients. And yes, I even went through the graduation commencement.

Start it Today

My message of this entry is that I encourage everyone to take a risk and do that project you’ve always wanted to do. Life is too short to not pursue your “American Dream.” I know it sounds hokey but my American Dream truly is helping you to achieve your American Dream. I am very fortunate to have a profession that allows my to help others realize their aspirations.

In Memory Of

On a sadder note, a very good friend of mine passed away two weeks ago. I was stunned and heartbroken to hear the news. I had spoken to him the day before he went into the hospital where he ultimately died. He was taken from us too soon and was a highly intelligent and kind person who lived a life with meaning. I learned a lot from him and miss him dearly.

Attention Harry Potter Fans

Harry Potter Fan Club NYC

Are two really better than one? SpaceMan at Harry Potter Fan Club NYC seems to think so.

It looks like SpaceMan (yes he moves “Space” and “Man” together like that) of Harry Potter Fan Club NYC is at it again. This time he’s talking about a special magic double feature that’s happening in New York City as we speak. I have to admit that after reading SpaceMan’s post I’m interested this 2 times the fun experience. Let’s face it, we live in a pretty wacky world at the moment so it’s nice to have alternatives to put our focus on. Let me know if any of you go. I’d be curious to hear your feedback. Apparently one aspect of this shindig will be ending as of September 16 so if you’d like to attend both it would probably be a good I idea to go in the near future. Keep me posted. Thanks.

The Manhattan Magician Joins The Society of American Magicians

Houdini's Gravestone Located in Queens, NY has on it the Logo of the Society of American Magicians

Houdini’s Gravestone Located in Queens, NY has on it the Logo of the Society of American Magicians

It’s official. The Manhattan Magician has joined the Society of American Magicians. The Society of American Magicians has many assemblies (chapters) all over the nation, but there is an important one located right here in New York, NY. which is where the Manhattan Magician calls home. It is assembly 001 because it is the first S.A.M. chapter – established on May 10, 1902 – and is therefore the initial place where famous magicians would gather. In fact, a long time president of this “parent” assembly was Harry Houdini himself as seen on the website ManhattanMagician.com. Being president of the S.A.M. parent assembly was so important to Houdini that as can be seen in the image there is included on his gravestone the logo of the Society of American Magicians.

The reason that the Manhattan Magician decided to become a part S.A.M. and will be attending meetings at magicsampa1.com is because he still has the magic bug. Also, magic for M.M. was an important training ground in the arts that provided building blocks for what eventually became his primary career. Magicians wear many hats including being producers, writers, directors and performers all in one because they implement these theatrical jobs when they stage a magic show. And now, please find below the Manhattan Magician’s bio that played a part in him gaining acceptance to the Society of American Magicians.