It Landed on Top of Us
As always, we have an ear to the development of new cultural phenomenon. In January of 2020 we still sought out in-person experiences including movies, events, yoga lessons and so on. But then as recently as the early 2020s, things began to change rapidly.
COVID-19 overturned our lives forcing us to stay at home. Now relegated to being shut-ins due to the Coronavirus, we had extra time to become conscious of the large divide that existed between us and our fellow Americans.
In March of 2020 things took an extreme turn. We then found ourselves staying home much of the time with the only relief from this difficult adjustment coming to us in the form of digital access. Digital became our connection to entertainment and communication.
Sorting it Out
Many of us did our shopping for food and more via the internet. The longer we stayed indoors, the more we feared that the virus that could catch up to us. But with extra time available to us on the computer, we sorted things out in a way we had never done before. We got more organized than ever about the important things in our lives.
Every End Seems to have another End
Now with variants of COVID on the rise, we ask ourselves will this ever end? Is the “new normal” that everyone was talking about (several months ago), happening now? Just when hope pops up, another negative force pushes us back down again. And thus, digital grows and grows as businesses that were not set up originally to be digital, now must adapt or close.
Moments of Panic
We hope that things will be better for our children when they grow up. Will they have access to the same freedoms and enjoyment that we had when we could safely travel outside?
Art Versus Commercials
Today’s date is special and soon we are going to tell you why. Meanwhile, every step taken is a step closer the realization of our passion which is to make a difference by helping others to make a difference through our challenge: USA Make a Difference! There’s no reason why commerce can not participate in doing things for the common good while simultaneously creating visibility for their business offerings. I was raised in a household in which marketing was considered bad. It was due to the fear of being brainwashed by television commercials that my hippie parents had. And speaking of commercials, as I write this, the music I’m listening to on YouTube is being interrupted by commercials. Annoying I must admit.
History in the Making
All right, time now to focus on why this day is a special one. Welcome to December 17, 2020, otherwise known as Wright Brothers Day. That’s right, on this day in 1903 there were two brothers who changed the world’s transportation means forever. Near Kitty Hawk North Carolina (now known as Kill Devil Hills!?) is where they did their famous launch of a plane that marked the first time in history that a heavier than air contraption actually flew.
Escaping the Pandemic
And not that long after, my idol Erik Weisz, better known as Harry Houdini, did his escape while on a plane’s wing! But airplane’s of course were not just about magicians doing stunts on them, the Wright Brothers revolutionized travel. The irony today of course is that air transportation has a hit a wall due to the lovely Pandemic that most of us want to remove ourselves from, a prison of sorts that even Mr. Houdini would not be able to escape.
Soundtracks Can Set the Mood
I’m listening to house trance psychedelic on headphones as I write this. I find that sometimes I don’t just block out other noise going on near my home office (sitting cross legged on a bed with a laptop) but it can gives the illusion to me of typing things that are profound, because they have a soundtrack to go along with them. But when the music is shut off, it is really just another blog entry.
Family comes first.
Almost Let Myself off the Hook
You’ve probably heard it spoken to you, or maybe you’ve spoken to others the phrase “I’m too busy.” Well the fact is, if you have prioritized your life and business, you may very well be too busy. But don’t let yourself off quite yet. What is it you really want to be doing? Have you made time for that or are you “too busy” to work on it. I know that I do this frequently. There are projects that are pressing, such as writing for this blog at least once a month, that I almost let myself off the hook today.
As I thought about being “too busy” to put up a post here, I pulled back for a minute. Why am I too busy to do a blog entry? Isn’t this what it’s all about? Of course it is. You can motivate yourself even if you are too busy to do so. How? Put everything into perspective and look at the stuff that matters. Family of course matters first and foremost. Friends are up there. Business is too. So why would I want to write in this blog?
“Good Morning” is the Priority
I’ll let you in on a little secret, I motivated myself to write in this blog using a technique myself and my brother talk about frequently that we call “Monetize your life.” The premise is simple. There are things you do and could well have to do, that could be used in some kind of product, service or art piece. Keeping a blog at one time or another has either been one of these or even all three. I turned “being too busy” into a motivator telling myself that doing this blog is important to me. And it is! Excuse me now as I go and say “good morning” to my family!
I am fortunate to be a part of a creative community that meets regularly online via Zoom. It makes a difference in this pandemic to be in contact with like minded people. I also have been looking a lot at quotes of well known individuals. This includes Albert Einstein, who was the subject of a book by a dear friend of mine who sadly passed last year. One of my favorite saying of Einstein is:
“Try not to become a man of success, but rather try to become a man of value.”
This resonates with me. We as a culture do get caught up with “success” that is based on monetary gain and can forget the bigger picture. What matters most is our relationship with ourselves in which we deem what matters to us. I believe we do have a choice and that what you think about can have an impact on what you encounter. I believe it is vital to focus on the positive.
Do You Have a Publishing Idea?
Publishing and self publishing are a line that is getting blurred. Now more than ever specific information is needed regarding how to get your book in front of your audience. The more specific your target demographic is, the better. Recently a new eBook entitled “Invent Mentalism,” was released to an audience consisting of mentalists and magicians. Do you have an idea that you would like seen be published?
Is Your Idea Helpful?
It is sometimes beneficial to pursue the area of “How Tos.” People like to learn how to do things because it opens up new doorways of opportunity for them. Do you have something to say to an audience that will be helpful for them? An example of this is an eBook that solves a problem for the reader. In this case, the author updated his book with a new section on alternative income streams for mentalists and magicians. This was done due to the fact that the Pandemic changed things for performers and they needed new ways to make money that did not rely on having a live audience.
What’s Your Motivation?
Getting started is sometimes not easy. That is why it is important to choose a topic that you are passionate about. Do you have a take on a subject that is unique and never been done before? All the better to see that it comes to light.
Pick your hats. That’s right “hats” and not just “hat” as we will see.
Yes, the idea of “Too Many Hats” or “Lots of Hats” or even virtue of wearing a lot of caps continues to be a “thing” as described at Entertainment Entrepreneurship.
Documystery has a lot to say about hats too in their recent exploration of “things you wear on your head.”
The point is, in the future people will wear more hats BECAUSE THEY CAN!
It is going to continue to be an ever evolving move toward working in small niches, which means that more and more people will not have to rely on big tech or entertainment industries for backing and will instead develop their own audiences. Wearing instead multiple hats in a DIY world.
Just a quick shout out to DigiComArts and Digirefer that are on fire. Great going everyone, the digital evolution continues.
The New Way
The theme is the way in which media clients of today are more savvy than ever with their tools that means media providers need to think not so much about what the next media incarnation is (though this is important) but to see themselves more as facilitators who can be the glue the client needs to put it all together.
I have been hard at work on a number of different projects, most of which involve Online Marketing Arts. I thought you might be interested in this prommotional piece from Art Gush and Video Film Web, that although it is from a sales page, I think it has some good points regarding DIYdigi. Here it is:
Which Monthly DIYdigi Program Is Right for You
Those who don’t like the hassle of using the tools on their own can become clients of Monthly DIYdigi Tools Maintenance and Updating Packages. DIYdigi monthly update packages include Beginner, Intermediate, Pro and yes, Super Pro.
You Can’t Go Wrong with a Professional
Having freshly updated tools monthly means being able to do powerful campaign each and every month to get new customers as well as hold onto the customers you already have. This is done using the services of a marketing professional.
Your marketing pro can ensure for you a solution that is easier and ultimately more cost effective than other DIY providers. Because with the DIYdigi approach you are several times more likely to actually land new customers.
DIYdigi Means Not Having to Go it Alone
And since DIYdigi works with media education companies like USA Create and USA eLearning you have access to PDF eBooks on the topic of the tool marketing process of DIYdigi. These books are optional though, because if you already have knowledge of DIYdigi procedures, you could start going DIY right away.
Make Sure Your Helper Understands DIYdigi Procedures
Also, if you are using the help of your whiz kid niece or friend, make sure this person understands the DIYdigi (Do It Yourself Digital) marketing process inside and out.
DIY Web Builders Don’t Measure Up
The key concept is that if you work with Wix, SquareSpace or Godaddy, you’re in for more work and total aggravation than you need to be. Plus, their web building offerings do not include having VITAL professional DIYdigi tools or possess the option to get full service and therefore more simple and fun implementation of these tools.
So don’t delay getting new customers. Speed up the the process by choosing DIYdigi as your DIYdigi solution for both creating your website and tools plus using those tools to get you results!
So what do you think? Do they explain DIYdigi in a clear way? Contact me and let me know. Also, a great way to get in touch with me is via USAcreate.com with whom we partner. If you click here you will go to USAcreate’s subscribe page.
Get Weekly Useful Marketing Tips
I’d greatly recommend subscribing to the weekly newsletter because it’s free. There are additional perks which include a free 10 day email course on how to get new customers, plus a DIYdigi Checklist eBook worked on by Art Gush and Video Film Web.You get the
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