Every business needs to have a competitive edge. Something that differentiates it from competitors. Dramatics NYC, among its various differences, includes the beauty meets entertainment connection. Some describe it as “hair and sizzle” with the stylish locks representing the beauty industry and sizzle being a code word for show business. The thing that works out nicely for Dramatics with its “beauty meets entertainment” approach is that it encourages members of the team to be creative. Creative in terms of how they cut and style hair as well as creative in performance. That’s why stylists have stage names. You are actually entering an alternative experience. An example of Dramatics’ hair and sizzle connection is the involvement of several of their hair stylists in the Stylists for Literacy and Magic Neighbors collaboration: the Lights Camera Read outreach performances. These were done by the theater troupe for children of shelters. Plus it all comes together each year during the Harvest Festival NYC with the Platinum Pias Awards.