Pick your hats. That’s right “hats” and not just “hat” as we will see.
Yes, the idea of “Too Many Hats” or “Lots of Hats” or even virtue of wearing a lot of caps continues to be a “thing” as described at Entertainment Entrepreneurship.
Documystery has a lot to say about hats too in their recent exploration of “things you wear on your head.”
The point is, in the future people will wear more hats BECAUSE THEY CAN!
It is going to continue to be an ever evolving move toward working in small niches, which means that more and more people will not have to rely on big tech or entertainment industries for backing and will instead develop their own audiences. Wearing instead multiple hats in a DIY world.
Just a quick shout out to DigiComArts and Digirefer that are on fire. Great going everyone, the digital evolution continues.
The New Way
The theme is the way in which media clients of today are more savvy than ever with their tools that means media providers need to think not so much about what the next media incarnation is (though this is important) but to see themselves more as facilitators who can be the glue the client needs to put it all together.
New York City is under siege so I am definitely involved in developing a process these days. Brand new sites like “Coronavirus After” and “Manhattan Coronavirus” are popping up all over the place and are in their own way helping others.
And yes, the Blog Coalition, now over 47 blogs, working together to make a difference.
Would You Like to Join the Coalition?
If yes, join the newsletter at USA How To, then when you get the return email, contact us.
Two Magicians Who are Not What they Appear to Be
First off, let’s get out of the way the fact that Manhattan Magician and Marketer Magician are not real people. They are a metaphor of sorts for the concept of art (Manhattan Magician) versus ego (Marketer Magician).
Hype of a Duel
But what has happened is that folks have begun to believe the hype. And the hype is that Manhattan Magician and Marketer Magician are not only actual human beings but they are also having a duel. A duel between magicians who don’t actually exist? Crazy, right?
Yes indeed, it has been several months since having checked in. A lot is going on, much of it happening in the “Magic World.” As the Blog Coalition builds, some of the sites have been ones run by magicians. As a result I have been getting more in touch with my magic side again. More to come on this topic.
We start with a question, “Why would you want to write an eBook in the first place?” The reason is because if you have written a good eBook on a certain subject, you will start to be seen as an expert on that topic. Or, your reasons could be as simple as that you wish to attract people to sign up for your newsletter in exchange for getting your eBook.
Focusing on Education
On IMDB I am listed as a writer, producer and editor which is true, but these past several years as many of you know, I’ve been putting my attention on education and marketing (as well as education on the topic of marketing). The reason for pursuing education and getting my two degrees is the influence of my good friend, the late Rodger Taylor, who was a librarian. Our work together at branches of the New York Public Library inspired me and got me more focused on being on the teaching track.
There are many who would like to be an educators and write a nonfiction eBook but have no idea where to start. One easy way is to first create a PowerPoint presentation and then convert it into a PDF. You can find more information about this and other formats (Amazon’s Kindle being one of them) at Art Gush.
Meanwhile, what should you write an eBook about. Clearly it is a good idea to write about something you know, but in some cases there are people who believe they don’t know anything. This is more likely untrue than true because just about everyone has some kind of expertise that they may never have thought of as an expertise.
Find Out What is Popular
Once you’ve decided on a topic, your next step is to find out if this topic is interesting to others. One way to do this is through searching Google Trends. You can enter your topic into Google Trends to see if it shows up as a trend. If it does not, try describing your topic in a different way. Chances are that eventually you will come up with a word or phrase that is very popular.
If you have uncovered a trend, write that into YouTube’s search area and look at the pulldown. Does your phrase show up in YouTube as a pulldown? If not, go back to the drawing board of Google Trends until you eventually find a description of your idea that works on both platforms.
Now you have a good name or phrase, but is there a website domain available for it? Search domain registrars for a domain that is as close as possible to your topic. Now as many of you know, Google rarely recognizes same name domains anymore. As of this writing Bing does though and sometimes Yahoo. We bring this up because the ultimate goal is to set up a site dedicated just to your current eBook idea.
Why consider a new domain and site? For one thing it sends a message to your current prospect that you are serious about what you are doing as well as are focused. Or, rather than a new domain, you could start to collect eBooks and courses on your main site. In truth Google seems to like this better, at least as of this writing, but the choice is up to you.
I have been hard at work on a number of different projects, most of which involve Online Marketing Arts. I thought you might be interested in this prommotional piece from Art Gush and Video Film Web, that although it is from a sales page, I think it has some good points regarding DIYdigi. Here it is:
Which Monthly DIYdigi Program Is Right for You
Those who don’t like the hassle of using the tools on their own can become clients of Monthly DIYdigi Tools Maintenance and Updating Packages. DIYdigi monthly update packages include Beginner, Intermediate, Pro and yes, Super Pro.
You Can’t Go Wrong with a Professional
Having freshly updated tools monthly means being able to do powerful campaign each and every month to get new customers as well as hold onto the customers you already have. This is done using the services of a marketing professional.
Your marketing pro can ensure for you a solution that is easier and ultimately more cost effective than other DIY providers. Because with the DIYdigi approach you are several times more likely to actually land new customers.
DIYdigi Means Not Having to Go it Alone
And since DIYdigi works with media education companies like USA Create and USA eLearning you have access to PDF eBooks on the topic of the tool marketing process of DIYdigi. These books are optional though, because if you already have knowledge of DIYdigi procedures, you could start going DIY right away.
Make Sure Your Helper Understands DIYdigi Procedures
Also, if you are using the help of your whiz kid niece or friend, make sure this person understands the DIYdigi (Do It Yourself Digital) marketing process inside and out.
DIY Web Builders Don’t Measure Up
The key concept is that if you work with Wix, SquareSpace or Godaddy, you’re in for more work and total aggravation than you need to be. Plus, their web building offerings do not include having VITAL professional DIYdigi tools or possess the option to get full service and therefore more simple and fun implementation of these tools.
So don’t delay getting new customers. Speed up the the process by choosing DIYdigi as your DIYdigi solution for both creating your website and tools plus using those tools to get you results!
So what do you think? Do they explain DIYdigi in a clear way? Contact me and let me know. Also, a great way to get in touch with me is via USAcreate.com with whom we partner. If you click here you will go to USAcreate’s subscribe page.
Get Weekly Useful Marketing Tips
I’d greatly recommend subscribing to the weekly newsletter because it’s free. There are additional perks which include a free 10 day email course on how to get new customers, plus a DIYdigi Checklist eBook worked on by Art Gush and Video Film Web.You get the
eBook for downloading instantly upon subscribing.