Do What You Love But Make Sure You Have Access to that Niche

Do What You Love or What Sells?

Doing what I love rather than what sells, definitely inspired me to head east, leaving behind the state where I was born. Back in 1988 I escaped from the clutches of Hollyweird and relocated across the country to the Big Apple. And I have not looked back since. From the very beginning I felt empowered by New York City, which I found to be a place that you could tangibly “do something.” It is a city of less talk and more action. The message and vibe I got from “The City” was “NYC Create,” meaning that NYC truly wants you to create, as well as to help friends create too.

Surround Yourself with Your Fave Crowd

If you are like me, you are constantly updating your knowledge about evolving subject matters that you are interested in. I make a point to always be learning. That’s why I got my B.A. at a SUNY and my M.A. at a CUNY while in my 50s. As of writing this I am still in my 50s and still holding education up high. And it is my commitment to gaining and sharing knowledge that lead to NYC Workshops.

Keep in Touch with Your Niche

One topic that I am always exploring further is “niches.” Niches are very specific groups that you can promote to. Some say go for an existing hungry market, while others recommend that you pursue your passion. Of course the obvious solution is to pursue your passion as well as know how to reach others who share your same interest.

Get to Know Others Who Share Your Interest

Why? Because you will be able to interact with like minded individuals, while simultaneously will have a niche that matches the kind of products or services you have to offer. The key is not to “sell” (because who likes to be aggressively sold to?) but instead, especially if you are an expert in your passion, you will gradually be revealing who you are and what you know, such that those interested will contact you.

Update for Those of You Who Know about My Friend Who Lost a New Business Just One Month in.

The good news is that my friend has decided to do the “Creative but Broke” 9 step strategy. I even told him about its name being “Creative but Broke” and he thought that was funny (thank goodness). But I do not have any real updates to give to you regarding what industry he is intending to use it with, or what his specific goal is. If he tells me more details and gives the thumbs up, I will let you know more later.

I Hope the Strategy Proves to be Useful to Him

The strategy I developed (and that is still a work-in-progress), has to do with finding, or rather creating, a state of being and circumstance that makes it easy to use your creativity to make money. I know, it sounds like one of those “get rich quick” things that do not have much in the way of substance. That said, I truly believe that with the right focus you can realize your dreams.

What do You Need Most to Make it? is it “Creativity or Hustle?”

What is most important to have going for you to succeed? Which would you choose? Creativity or hustle? Do you want to be successful, in a kind of money and fame way? Or are you searching for others who are at the opposite end of the spectrum? We are talking about groups of people who have very little in terms of material possessions, yet are some of the happiest humans on Planet Earth. Creativity or hustle? Let’s end with a look at lyrics from the song “U Don’t Know.”

I sell ice in the winter, I sell fire in Hell,
I am a hustler, baby, I’ll sell water to a well.



To all you emerging entrepreneurs out there, don’t forget about doing what you love but making sure that you have access to that niche.

Three Websites that in Parallel Time are Collaborating with Us on an Educational Digital Product Creation Process & Experiment

Blog Feedback

First off, thank you to those of you who have been in touch regarding this site and giving me helpful feedback. You are correct, this “blog” has been up for a pretty long time and as such deserves having written copy added more often.

Day #4 of the 5 Day Workflow Testing Process

The exciting news is that the repurposing and parallel creation approach is coming along nicely, and this is the 4th Day of 5 that is being tested out. Yesterday was a rushed procedure that ultimately lead to the realization that too many tasks had been allotted. Some of the tasks though, that were allotted for today, simply will not be able to be completed either. Now being in the thick of it I am finding that being able to gage the relationship between time and tasks has gotten a little easier.

Do any of you out there use systems and methodologies for your workflow and creation process?

Sites of the Blog Coalition that updated their content simultaneously with us today are taking on various explorations in conjunction with Educational Digital Product Creation.

Collaborating with Three Blogs

The three blogs we are working with at the moment are “Art Gush” looking at the question “Is Marketing an Art?” as well as “USA Online Business” examining the query “What is the Best Way to Promote Your Business?” and finally “Video Film Web” working toward uncovering “New Ways to Use Video Marketing.” Keep in mind that these posts are not really much in the way of “How Tos” but are participating “off stage” so to speak with the Educational Digital Product Creation process.

How to Get Clarity and Work More Efficiently by Maximizing Digital

Why complicate things when they can be much simpler?

Hi, Yianni Stamas is present.. Yes, it is I. I am about to share something that has been plaguing me for months, the solution for which came quite unexpectedly. One thing that I am known for among friends is making things way more complicated than they need to be. For example, and I kid you not, up until yesterday I had spent literally months trying to put together a workflow to help me use my time more efficiently each week. Weekly I am engaged with a great many technological methodologies that overlap each other at several junctions. I get by, but I know I am wasting time and could have a better system for doing the things that I do during the workweek. For example, among other tasks I had to do today, was to come up with brief posts for the websites Home Business eLearning, Media Administration and USA Go Digital.

The Goal

My objective was to put together a workflow to make use of my time weekly more efficiently. In short, I wanted to get clarity and work smarter not harder, as the saying goes. So who came knocking at my door? Digital of course. Still a friend after all these years, streamlining digital is the key to the new processes I will be introducing. But as is the case with many things, this tale’s backstory shows how being unnecessarily complicated does not help when trying to devise a shorter path.

100 hours or 7 minutes?

So anyway, after spending hours and hours trying to put together the best possible workflow, with all kinds of steps within steps within steps, in a flash I realized a much simpler way to accomplish my major goal. Then, I sat at my laptop and within 10 minutes had written off the top of my head, a complete 26 step method, each step being only three words long. I had figured out in around 7 minutes a much better and complete solution than the one that was still not completed and had taken me close to one 100 hours to come up with.

Could the 100 hours have been a waste of time and effort?

There are some who would say that had I not spent 100 hours trying to reach the destination, I would not have been able to do so, so quickly. I would like to think that is the case, but in truth I am not so certain. Maybe I just made things too complicated and had I thought in a much simpler manner, I could have put it all together months ago?

Please do not do what I did.

I put it all together in the form of a goal so that maybe one day if you find yourself dealing with a similar situation, you will not have to waste months on something that could have been accomplished in minutes!

Here is what I figured out:

Goals for today are:

1. Get Clarity

2. Work More Efficiently

3. Maximize Digital

Since I needed to do some updating on three blogs (Home Business eLearning, Media Administration and USA Go Digital) I started off by examining how I currently did updates like this, versus uncovering hopefully a better technique for doing so. If I do finally work this all out, I will definitely let you know.

Thanks for tuning in,

Yianni Stamas

Memorial Day

Today, Memorial Day, is a day of remembrance when we honor and pay our respects to those who while in the military and serving our great country, the United States of America, lost their lives. Our appreciation, hearts and prayers go out to them.

Will You Take this Road?

It Landed on Top of Us

As always, we have an ear to the development of new cultural phenomenon. In January of 2020 we still sought out in-person experiences including movies, events, yoga lessons and so on. But then as recently as the early 2020s, things began to change rapidly.

Waking Up

COVID-19 overturned our lives forcing us to stay at home. Now relegated to being shut-ins due to the Coronavirus, we had extra time to become conscious of the large divide that existed between us and our fellow Americans.

Umbilical Cord

In March of 2020 things took an extreme turn. We then found ourselves staying home much of the time with the only relief from this difficult adjustment coming to us in the form of digital access. Digital became our connection to entertainment and communication.

Sorting it Out

Many of us did our shopping for food and more via the internet. The longer we stayed indoors, the more we feared that the virus that could catch up to us. But with extra time available to us on the computer, we sorted things out in a way we had never done before. We got more organized than ever about the important things in our lives.

Every End Seems to have another End

Now with variants of COVID on the rise, we ask ourselves will this ever end?  Is the “new normal” that everyone was talking about (several months ago), happening now? Just when hope pops up, another negative force pushes us back down again. And thus, digital grows and grows as businesses that were not set up originally to be digital, now must adapt or close.

Moments of Panic

We hope that things will be better for our children when they grow up. Will they have access to the same freedoms and enjoyment that we had when we could safely travel outside?

Yianni Stamas Talks About Why December 17 is Special

Art Versus Commercials

Today’s date is special and soon we are going to tell you why. Meanwhile, every step taken is a step closer the realization of our passion which is to make a difference by helping others to make a difference through our challenge: USA Make a Difference! There’s no reason why commerce can not participate in doing things for the common good while simultaneously creating visibility for their business offerings. I was raised in a household in which marketing was considered bad. It was due to the fear of being brainwashed by television commercials that my hippie parents had. And speaking of commercials, as I write this, the music I’m listening to on YouTube is being interrupted by commercials. Annoying I must admit.

History in the Making

All right, time now to focus on why this day is a special one. Welcome to December 17, 2020, otherwise known as Wright Brothers Day. That’s right, on this day in 1903 there were two brothers who changed the world’s transportation means forever. Near Kitty Hawk North Carolina (now known as Kill Devil Hills!?) is where they did their famous launch of a plane that marked the first time in history that a heavier than air contraption actually flew.

Escaping the Pandemic

And not that long after, my idol Erik Weisz, better known as Harry Houdini, did his escape while on a plane’s wing! But airplane’s of course were not just about magicians doing stunts on them, the Wright Brothers revolutionized travel. The irony today of course is that air transportation has a hit a wall due to the lovely Pandemic that most of us want to remove ourselves from, a prison of sorts that even Mr. Houdini would not be able to escape.

Soundtracks Can Set the Mood

I’m listening to house trance psychedelic on headphones as I write this. I find that sometimes I don’t just block out other noise going on near my home office (sitting cross legged on a bed with a laptop) but it can gives the illusion to me of typing things that are profound, because they have a soundtrack to go along with them. But when the music is shut off, it is really just another blog entry.

But is it funny?

As some of you know I’m a big fan of the Stamas Bros. I enjoy their humor but as some of you have told me in the past, these brothers should not quit their day jobs.

But even though a lot of you may not find the Stamas Bros  even remotely amusing, I am going to put a link in this site to their latest escapades.


If you are not over 50, male, and an avid reader of comic books when you were a kid, you probably won’t get some of these references.

Watch this Stamas Bros sketch at your own risk.

Believe in Yourself Please

Believe in Yourself

Belief in ourselves and our dreams is vital. There are many different ways to achieve this, and it is likely that you have come across some of them thus far in your lifetime, not matter what age you are. Think back to the time that you were most brave about your ideas. Maybe you now think that your prior confidence was ill founded, that you did not really have the knowledge and experience then to realize you were on the wrong path. Or were you?

Remember the Confidence

If you are in your 40’s you probably have memories of you being young and dumb and not knowing any better, yet you accomplished much in comparison to how you feel about yourself now. Even if you are only 22 and younger, you likely too can have had times that you think back on now, when you had more confidence in yourself. How do you get this back?

One Way to Believe in Yourself More

One way to get it back is to realize you are “you,” no matter how old you were then in comparison. Sometimes it can seem that being younger then was the reason people would listen to you more because of your age then. This brings to mind a hobby I had as a kid, that I fully intended to act on as an adult. Well time changed and other opportunities opened up so I left that dream and started another. And ironically all these years later I am returning to the practice of that hobby and am finding myself through doing it to remember how I once felt, to believe in myself.

USA Magicians

Houdini Day

Some of the magicians who have been nominated for the “USA Magician of the Year,” award are not living. My 12 year old daughter was just here asking how it is possible for someone who has gone to the great beyond, to be a winner on National Magic Day also known as Houdini Day?

An Impact on Magic

I told her that giving a “Houdini” on Houdini Day (October 31st was the day of his death) is a way of paying our respect to those conjurers both living and no longer with us. This is because those who have truly given to the art of prestidigitation live on far beyond their passing from this world.


Those nominated also consists of performers who have influence me in my life in magic. It has really been a thrill to meet those I read about when I was a kid and a “semi pro” magician performing at birthday parties, club events, schools and more.

Who Do You Think Will Win

How about you? I know that some of the readers of this blog are conjurers themselves and to them I ask “who do you think should win?” Most “finger flingers” know of the majority of the members in this lineup of greats. If not before, we will see you on Houdini Day (Halloween) when we’ll not only try to communicate with the master himself on “the other side” but additionally will announce the winner of the title “2020 USA Magician of the Year!”

The Creation of an eBook

Testing Has Been Done

It is an exciting time indeed. Our new organization is putting out a new eBook. With the success of our prior magic eBook within the first 2 days being the leading publication in sales, we are now reaching out to an audience in the non conjuring world. The offering is for those who wish to make a difference in their business or their own self promotion. This is shown via marketing techniques we have used and tested ourselves, that have been proven to work.

eBook Delivery

Although the actual distribution process is still in the works, we are meanwhile working hard to ensure that our eBook be as successful as possible. The way we are helping to make this happen is through the development of a platform that will both do market research (in terms of the things that our future customers need) as well will deliver the written work to the user making the purchase.

Details to Come

We can’t get into the detail about this yet but will alert you of the online sales process once it has begun.