For those of you who have not heard the term “Cause Marketing,” it is pretty much what it sounds like.
Our interpretation when it comes to the word “Cause,” is that it is a word that represents a person having a primary goal to makes a difference in people’s lives. And the best possible situation is that the aim that the person who is pursuing helping others, is truly driven to assist people in need.
Essentially, our take is that a “Cause” is something pursued vigilantly that helps society in a positive way.
That’s our take on “Cause” in the term “Cause Marketing.”
Marketing is a variety of different promotional strategies such as social media and search engine ads. It is a mix of things to reach a specific audience and inspire them to buy.
A person who has the stage name “Professor Dreamer,” along with someone using the pen name “Professor Realist” are collaborating on putting together a strategy that is 10 steps long and is geared toward growing your business as you make a difference in America. More to come.