Month: March 2020

We’ve Talked About “Too Many Hats” at Great Length

Pick your hats. That’s right “hats” and not just “hat” as we will see.

Yes, the idea of “Too Many Hats” or “Lots of Hats” or even virtue of wearing a lot of caps continues to be a “thing” as described at Entertainment Entrepreneurship.

Documystery has a lot to say about hats too in their recent exploration of “things you wear on your head.”

The point is, in the future people will wear more hats BECAUSE THEY CAN!

It is going to continue to be an ever evolving move toward working in small niches, which means that more and more people will not have to rely on big tech or entertainment industries for backing and will instead develop their own audiences. Wearing instead multiple hats in a DIY world.

DigiComArts and DigiRefer are on Fire

Shout out

Just a quick shout out to DigiComArts and Digirefer that are on fire. Great going everyone, the digital evolution continues.

The New Way

The theme is the way in which media clients of today are more savvy than ever with their tools that means media providers need to think not so much about what the next media incarnation is (though this is important) but to see themselves more as facilitators who can be the glue the client needs to put it all together.

Manhattan Coronavirus


The Process


New York City is under siege so I am definitely involved in developing a process these days. Brand new sites like “Manhattan Coronavirus” are popping up all over the place and are in their own way helping others.

Blog Coalition


And yes, the Blog Coalition, now over 47 blogs, working together to make a difference.

Would You Like to Join the Coalition?


If yes, join the newsletter at USA How To, then when you get the return email, contact us.

A Duel Between Magicians?

Two Magicians Who are Not What they Appear to Be

First off, let’s get out of the way the fact that Manhattan Magician and Marketer Magician are not real people. They are a metaphor of sorts for the concept of art (Manhattan Magician) versus ego (Marketer Magician).

Hype of a Duel

But what has happened is that folks have begun to believe the hype. And the hype is that Manhattan Magician and Marketer Magician are not only actual human beings but they are also having a duel. A duel between magicians  who don’t actually exist? Crazy, right?