Now in its third year, as a co-founder of the Platinum Pias Awards I sometimes get asked why PIA? Does PIA stand for something? Yes, PIA is an acronym. A PIA is awarded for outstanding achievement in building communication. And many of the nominees annually are communicators and achievers in various vocations. For example, there is an article on hair stylists and their management who have been nominated for PIAs as seen in “NY Achievers” magazine.
But what exactly does P.I.A. stand for? Actually there are two meanings or definitions for each letter. On the one side of the coin a meaning that leans toward prestige and on the other side of the coin, a meaning that leans toward love. Two sides of the same coin!
Prestige is one form of caring that is conditional, meaning it is based on judgement and status. In the instance of the prestige side of the PIA coin, the acronym P.I.A. stands for:
- P – PRESTIGE – prestige that comes from being nominated for and winning awards
- I – INTEREST for the interest derived from having a level of fame
- A – ASSOCIATION for having associations with celebrities, achievers and role models.
Whereas the kinder, gentler “Love” side of the PIA coin has as its acronym definitions the meanings:
- P – PERCEPTIVENESS
- I – INTUITION
- A – AFFECTION & LOVE