Part of what I do for Review Me NYC is to help find Platinum Pias Awards nominees. I have a new nominee for “Best Media Personality Pia” which is Alan Lipman of Mr. Beauty. His cinema verite videos have been getting a lot of attention lately. He is kind of like a 20/20 review reporter [...]

Something I get asked about sometimes as an internet media marketing consultant are Groupon type offers and if they are worth doing in terms of getting new business. One of the reasons that some businesses shy away from them is the worry that they will take too big of a hit from the discounts they [...]

Being a media personality is not for everyone. There is a loss of privacy for one thing. But there are also benefits. When you are a media personality, a known entity in the media, you are able to open some doors that would otherwise remain closed. Ultimately it is up to the individual pursuing a [...]

Picking a product to promote is a tall order and must be considered carefully. Hi everyone, hope you had a great holiday. If you’re like a lot of people you might have spent additional funds during this festive season. You might now be considering looking to the internet as a source of revenue. A popular [...]

Beauty is just one of the industries that can benefit from the Web Dream Job system. Beauty is an industry I have had the privilege of providing marketing consultation for. In fact, as I was writing this entry I received a phone call asking for strategy input on a current hair fashion promotion. Beauty, like [...]

What does it mean to celebify your life? To celebify means to celebrate the people in your life. As I enter this new phase of my life, I am very appreciative to know many wonderful people. This feeling or impulse of being grateful for knowing terrific people is the process of celebification.  How do you [...]

I have a lot of friends involved either directly or indirectly in the world of education. And one of the topics we talk about often is the preparedness of the educational process to equip someone to succeed in the world of employment. The search for the silver bullet has yet to be found but a [...]

The NYC AIM of Video Film Web Studios is to become one the facilities designated for students teaching students. Media plays a very important role in NYC AIM (New York City Apprenticeship Institute of Media). And the media tools of video, film and web computers and software will be helpful to the NYC AIM educational [...]

Now in its third year, as a co-founder of the Platinum Pias Awards I sometimes get asked why PIA? Does PIA stand for something? Yes, PIA is an acronym. A PIA is awarded for outstanding achievement in building communication. And many of the nominees annually are communicators and achievers in various vocations. For example, there [...]